The ARCS Model of Motivation by John Keller

Devlin Peck
. Updated on 
May 4, 2023
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When you’re designing learning experiences, how much attention do you give to motivation?

If you’re like a lot of instructional designers, that might not be your first consideration, because we often expect learners to get motivated as a by-product of our “wonderful” learning experiences.

Some of the best instructional designers I know focus a lot on motivational design, so this is a huge opportunity for improvement if you’re designing any type of learning project.

In this video, we’ll take a look at John Keller’s ARCs Model of Motivation, which is all about how to design motivating learning.

Follow along as we discuss how to make motivational design more accessible and start applying these principles immediately on your next project!

Devlin Peck
Devlin Peck
Devlin Peck is the founder of, where he helps people build instructional design skills and break into the industry. He previously worked as a freelance instructional designer and graduated from Florida State University.
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