Beyond Meat Mobile eLearning

This concept eLearning module introduces people to Beyond Meat's brand, mission, and products. It is also completely mobile-responsive.

  • Responsibilities: Instructional Design, eLearning Development
  • Target Audience: Adults in the USA who are conscious of their health and the environment
  • Tools Used: Chameleon Creator
  • Budget: Low to Medium
  • Client: Beyond Meat
  • Year: 2020
  • Experience the Project

Overview

I developed this mobile-responsive concept module for two primary reasons:

  1. I was eager to create something with Chameleon Creator, a new rapid eLearning authoring tool, and
  2. My values align with the Beyond Meat brand and mission, so I wanted to help spread the word.

To bring this vision to life, I spent one week planning the experience, writing the content, sourcing the visuals, and developing the final product.

Instructional Design

As usual, I wrote learning objectives for this experience first. This helped me determine exactly what I wanted people to learn.

With the learning objectives in hand, I sourced content to support the objectives from the Beyond Meat website, online publications, and peer-reviewed articles.

I also used the learning objectives to write the assessment questions for the end of the module.

eLearning Development

Next, I moved into Chameleon Creator to rapidly prototype the eLearning experience. Chameleon Creator is perfect for rapid prototypes due to its ease-of-use and simplicity.

Chameleon Creator select interaction screenshot

I pulled visuals from the Beyond Meat website to keep the experience on-brand.

Beyond Meat ingredients eLearning interaction screenshot

I used most of the possible interactions within Chameleon Creator, such as drag-and-drops, accordions, flashcards, click-to-reveals, and more.

The best part about Chameleon Creator is that the experiences it produces are completely mobile-responsive. This means that the eLearning slides rearrange and resize based on the size of the user's device or browser.

You can experience this for yourself by viewing the full project.

Conclusion

Overall, this project was a great opportunity to try a new tool and create a concept piece for a brand that I respect.

If you are an instructional designer or eLearning developer who would like to try Chameleon Creator, then you should sign up for a free trial with my affiliate link.

On the other hand, if you are a potential client who would like a simple, visually appealing eLearning experience like this, then please contact me to request a quote.

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